A PIONEERING child safety system developed in the North East has become the first to be recommended by national police chiefs.

Police forces in the South East and Scotland are now using the Tag n Go wristband system designed and manufactured by Blyth telecoms company DataSMS.

Its use by forces in Surrey, the Met, Thames Valley, Kent and Grampian follows the product’s official accreditation by the Association of Chief Police Officers (ACPO).

The Tag n Go range was developed to provide instant communication between a lost child and their parents or group leaders if they become separated during an outing, at an event or on holiday.
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Tag n Go, proud sponsors of Cash for Kids, are pleased to report that Swift-e, their child safety wristband, has been taken on board by the Cooperative Travel.

Swift-e is currently being sold exclusively in all 21 Cooperative Travel branches throughout the North East, with a possibility of being rolled-out nationally in the near future.

For every Swift-e sold by the Cooperative Travel branches, a total of 10% will be donated to Cash for Kids.

Ruth Evans, head of marketing for the Cooperative Travel said: "We are trialling Swift-e in the North East, and promoting it with a multimedia campaign. We will monitor the results, and over the coming months, assess whether this can be rolled out."

Terry Munley, managing director of DataSMS Limited, and creator of Tag n Go said: “The Swift-e is proving to be a popular choice for parents looking to safeguard their children, which is now available throughout the North East branches of the Cooperative Travel.”

Tag n Go are pleased to announce that they are proud sponsors of Cash for Kids, the official charity of Metro Radio and Magic 1152.

Cash for Kids fundraises throughout the year for the benefit of disabled and disadvantaged children in the North East of England.

Charity Manager, Stephanie Buchanan said: "We are very pleased to be a part of this fantastic project, and are very grateful to all at Tag n Go for their support of Cash for Kids. As a mother myself, the importance of child safety is always at the forefront of my mind and Swift-e certainly provides that element of security".

DataSMS are pleased to announce that Surrey Police have taken on board the Swift-e as part of their child safety initiative for 2008.

The wristbands will be given away by Surrey Police at various festivals and events held in the area, and can be registered by parents when they attend an event with their child.